In terms of rarity, the red diamond tops the list, with blue and green diamonds following close behind. Next on the rarity scale are purple, pink, violet, orange and olive diamonds. The red diamond is so rare in nature that most jewelers and diamond dealers have never even seen a natural red diamond.

Sometimes a particular style or name brand can generate so much interest that designers make a special effort to duplicate the appearance of jewelry items at a lower cost. The goal, of course, is to put quality jewelry items in the possession of those who could not afford the original, often unique article.

This is certainly true with the world-class Tiffany name. Tiffany's jewelry is so recognizable for quality and workmanship that thousands of people want to wear something from the famous source. Often, the thoughts along this line are nothing more than dreams because of the cost of acquiring an original Tiffany item. It is much more realistic for most members of the working class to add nice jewelry pieces from necklaces to promise rings, to their collection by purchasing replicas of Tiffany jewelry. This gives them the look of the original without the high price.

It is a fact of life that jewelry from a renowned designer or store becomes so popular that it sets a trend. In addition, some designer jewelry items become classics and desired collectibles because of the art and materials involved. In this situation, jewelry makers around the world attempt to copy the design, using similar materials, then sell their work as replicas. These sources of replica designer jewelry have become so popular, in fact, that items are often mass produced to meet demand. Even those jewelry items that are not factory-made can be produced in larger numbers by skilled craftsmen working every day. The result is often an item of jewelry that becomes almost as desirable as the original, because of the talent of these lesser-known artisans.

For many years, the Tiffany name has inspired makers of replica jewelry to copy design and form. The result has been the creation of a profitable business with a large clientele among those who want the Tiffany look. Many lesser-known designers and craftsmen have been able to replicate the luxurious style of Tiffany, using materials other than the quality diamonds and metals in the original.

It all comes down to affordable Tiffany style without the Tiffany price. More people are now able to purchase a jewelry item that is a Tiffany replica, and those who see it will not know the difference. These replicas can surprise even the more knowledgeable among jewelry enthusiasts in the way the items mimic an original. Jewelry made from inexpensive materials such as "paste" gems and quartz often look surprisingly authentic, though the materials are certainly not diamond and platinum.

Of course, buyers should be careful not to purchase an item that is marketed as a Tiffany original, only to discover that it is an imitation. This will be an expensive mistake. Some unscrupulous traders on the world jewelry scene don't hesitate to take advantage of the population's desire for Tiffany style. Keep in mind that authentic Tiffany & Co. items have the company engraving/signature mark. If this is not present, the item is not an original Tiffany piece. Some of the things to look for when trying to distinguish original Tiffany items from imitations: several sizes of one item; fake platinum will appear much too bright; rough edges; and a suspicious looking forgery of the trademark. Compare the offered item with other original Tiffany pieces, even in photos, to help evaluate it. The Tiffany look is so popular that it will continue to be imitated for decades.

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Tiffany and Co. is such a well-planned and named it the whole world knows who they are, even in those locations in where there are no stores. That ladies and gentlemen, is what is called branding. They did a fantastic job. As Americas most high-end jewelry store, Tiffany and Co. provides people with the highest quality jewelry and the satisfaction of knowing they got something from the best store available.

Indeed, much of what Tiffany and Co. sells is in fact Tiffany and Co. is their actual name itself and not necessarily the merchandise. As I stated before, merchant recognition is the name of the game in the jewelry business, at least in the high-end jewelry business, and they are priced in such a way that is very clear that you are indeed paying for that name as well.

As a male and a big fan of the American women I can tell you that there is one undeniable fact. American women love Tiffany and Co. it doesn't matter who she is or where she came from, or how her tastes differ, just the sight of a Tiffany and Co. box is all that is necessary to make her heart flutter. Even if your girlfriend isnt what youd call high maintenainance, presenting her with a special gift from Tiffany and Co. goal a long way in impressing her and is a sign that youre willing to go the extra mile and put some effort into your relationship, which is something all women appreciate, assuming they are likewise interested in you of course. Its evolution, and they cant help it any more than we men can help staring at their breasts; or at least wanting to.

So I like to think of Tiffany and Co. as a sort of reserve for me to use whenever I really want to send that not-so-subtle message. Their little blue boxes are like Cupid's arrow that easily pierce a woman's heart. Or maybe it's just the money that's impressive, who knows. You cant really get anything from Tiffany and Co. without breaking the bank and putting a dent in your credit card, but heck, Im a sucker when Im in love. Even some basic simple silver items run two or three times more than their retail value in any other local jewelry store, but once again it's that Tiffany name that really catches the eye and for that he must pay up.

Tiffany and Co. was made famous by that classic Hollywood 1961 production, Breakfast at Tiffanys with Audrey Hepburn playing the role of a young woman somewhat obsessed with Tiffany and Co. Of course, the movie isnt really about her love of Tiffanys, but does provide further proof for my theory that American women love Tiffany and Co. it's a pretty good movie should check that, and if you have the money check out something from Tiffany's for your special girl.

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Diamond jewelry is the most sought after kind of jewelry out there, and let's be honest, you can only go so wrong with a diamond. However, diamonds are a major investment, and so when you are buying one, it makes sense to do some homework and make sure you are getting the best product you possibly can. A large part of choosing diamond jewelry comes down to going with a reputable jewelry. A good jeweler will walk you through the process of picking out a diamond that is within your budget and that you can feel confident in.

Choosing the Best Diamond - Where to Go

The first name in designer jewelry is of course the world renowned Tiffany and Co. Tiffany has been in the jewelry making business for over 150 years and their little blue boxes are an institution in the jewelry business.

The thing that Tiffany is best known for is in fact their diamond jewelry. They offer a stunning collection of jewelry in many different styles, setting and sizes and they have something for every taste and fashion sense. Tiffany jewelry is a favorite with celebrities and can be seen dripping from models in many high end fashion magazines

Kay Jewelry might not be quite as fancy or high end as Tiffany, but they are one of the leading manufacturers of diamond jewelry in the US. Kay is driven by customer service and customers can expect this top of the line service whether they shop in stores or online.

Kay is a division of the Sterling Jewelers Inc Company, which is a division of London based jewelers Signet Group. This group is the largest jewelry retailer in the world.

What to Know Before You Buy

No matter which diamond retailer you decide to go to with your business, it is important that you take into account the quality, cut and size of the stone.

Likewise, it is important to check out the store itself before you hand over your hard earned cash. If you know people who have shopped there in the past, solicit their opinions. You can also check with the Better Business Bureau to see what kind of complaints the company has had. Make sure you ask the store about their credit plans and return policies, so you can finance your purchase at a good rate and can return the piece of jewelry if you need to with ease. Last but not least, get your jewelry appraised by an expert within the timeframe you have to return your jewelry. These experts are your last line of defense to help you purchase the perfect ring.

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When you think about all of the potential scams surrounding diamonds, purchasing diamonds over the Internet nearly seems inconceivable! Nevertheless, you really could obtain diamonds on the web, devoid of any problems - provided you use caution. Foremost, go over your reasons for wishing to obtain the diamond online, in contrast to buying from a nearby jewelry outlet. A more common reason is of course price and due to low maintenance costs, online dealers and wholesalers are capable of offer lower price, although you must use care because occasionally a price that is too low is a definite indication of a scam.

One of the best aspect about purchasing on the Internet is the unlimited selection. While browsing offline, you're restricted to the items in the stores in your region whereas online, there aren't any limitations. However, you must use a lot of care and discrimination prior to handing your money over to someone which you cannot see and haven't met in person!

Before shopping, learn as much as you possibly can about diamonds - particularly cut, color, clarity along with carat weights. If you're knowledgeable about diamonds, it will be harder for the scammer to take advantage of you. Once you know more regarding diamonds, you'll be prepared to start looking around. Take your time and never buy the first diamond that you see and catches your interest, rather, seek out similar diamonds for sale.

Do a bit of comparison shopping in oder to find the lowest costs and when you have found the smallest cost, commence doing your research. You're now familiar with gemstones, and you have found a diamond which you admire, and to top it off you've found the lowest price - though you're a long ways away from actually buying this beautiful gemstone! Inquire on the dealer's credentials, such as what high profile jewelry organizations they belong to. Look up and make a hard copy of the dealer's return, repayment, and upgrade policies but make sure to ask about additional services, such as mounts, sizing, and free shipping. Do a search on consumer assessment on that specific company around the web and inquire with the Better Business Bureau on their site to see if there have been any complaints filed.

Request a diamond grading report from by an independent laboratory like GIA, HRD, EGL or AGS that you'll need see before buying the diamond. Finally, use a respectable escrow service for high priced gemstones - preferably a service that will have the diamond is appraised when it's within their custody. The dealer sends the diamond to the escrow service, and you mail the cash to cover the cost of the stone to the escrow service. The service gets the diamond appraised, sends the diamond to you, and ships the cash to your dealer. That's the surest method to protect yourself and, once again, make sure that you use a well-known escrow service!

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You can't remember your life when you weren't together. It was thirty years ago that you met, and it was five years after that that you decided to walk down the aisle. Now, your twenty-fifth wedding anniversary is just around the corner and you know that you want to mark this special event with a special piece of diamond jewelry, but you're not sure where to start.

The anniversary rings that everybody buys seem to be a little too run of the mill for your tastes. However, as time is running out, you start to think you're stuck with a boring old design that makes you just one of the pack.

Become a True Original

You may be surprised to learn just how many choices you really do have available to you! In fact, the answer you are looking for may not be very far away at all. Your town is bound to have a custom jewelry designer (in fact, most towns have a few). These jewelry designers can help you conjure up the perfect ring for your anniversary - a diamond ring you can be sure no one else has.

A custom jewelry designer will hold your hand as you come up with the design for your special occasion diamond ring, pendant, pin or earrings. Then, you will get to choose the stones that are used in the jewelry - yes, that's right, you'll get to pick through the actual diamonds and decide which ones you like the best. This way, there will be no last minute let downs when you decide the diamonds don't shine as bright as you want them to.

Of course, maybe a bright, new diamond isn't what you're after at all. Maybe you want to give that tiny little engagement ring an upgrade, but you want to combine that spec of a first diamond into the new design. Custom jewelry designers can take old, family pieces of jewelry and combine the stones into a package with the fresh new design, so you get the sentimental value with the stylish new piece.

Don't be afraid to interview a few custom jewelry designers to make sure you are working with someone who is on the same page as you. With the right designer on board, you can come up with a stunning piece of jewelry that will be special to you both for a long time to come.

Elvin Retinz writes primarily for http://www.engagement-rings-tips.com , a web page on engagement idea . His comments on engagement topics are published on his website .